Joey Poppins — He Pops In. Things Get Weird. You Get Better.
Part coach, part chaos agent, part shoulder angel. Joey Lundgreen has been showing up uninvited (spiritually speaking) for over 20 years — and the families, founders, and real estate moguls who've crossed his path have never been quite the same.
Wait — Who IS This Guy?
Joey Poppins — born Joey Lundgreen, to parents who presumably had no idea what they were unleashing — is an unconventional coach, disruptor, and self-described "positive shoulder angel" for CEO-types, real estate investors, and family business owners who are secretly crying out for someone to shake the table.
Like his cinematic counterpart Mary Poppins, Joey arrives when the wind shifts. He's funny, a little strange, and has an uncanny gift for making parents argue about things they probably should have argued about years ago. He doesn't apologize for this. You will thank him later.
Over two decades, Joey has stayed in touch with his people — popping back in just when you thought everything was fine. Spoiler: everything is fine. He just sees more potential in "fine" than you do.
Joey by the Numbers
20+
Years of Popping In
2
Cults Survived
Pest control & LDS — both successful
The Joey Method
A Spoonful of Disruption Helps the Blind Spots Go Down
Joey doesn't show up with a clipboard and a PowerPoint. He shows up with pattern interruptions, uncomfortable observations, and a laugh that makes the whole room rethink the last five years of their decision-making. In the best possible way.
Spot the Weakness
Joey has an almost supernatural ability to see the cracks in your operation — the habit you've normalized, the blind spot you've decorated. He names it. Gently-ish.
Spin It Into a Win
Bad habits aren't the enemy — they're misrouted energy. Joey helps you flip the script, redirecting what isn't working into something that actually moves the needle.
Activate the Action
Insight without action is just a journal entry. Joey pushes you from "aha" to "okay, NOW what do we do?" — because that's where the real magic lives.
Pattern Interruption Specialist
He Will Absolutely Make Things Uncomfortable
Here's the thing about Joey: he doesn't try to make you uncomfortable. It just happens — naturally, organically, and usually right after he says something brilliant that accidentally surfaces the one topic you and your spouse have been avoiding for three years.
"Wait, are we the problem?"
A classic Joey Poppins moment. One comment, one reframe, and suddenly the family meeting goes 40 minutes long. Progress!
The Argument You Needed
Joey doesn't cause conflict — he simply creates the conditions for honesty. The discomfort? That's just growth knocking on your door.
Mileage Will Vary
Some families emerge closer, sharper, and more aligned. Others need a week. Both outcomes are valid. Joey checks in either way.
The Cult Credentials Are Real
Joey Poppins has immersed himself in some of the most tight-knit, high-conviction communities on earth — and emerged with a deep understanding of what makes people commit, what makes organizations tick, and how belief systems (healthy or otherwise) shape behavior.
🪲 The Pest Control Industry
Don't sleep on this one. Pest control is a masterclass in sales culture, team psychology, and door-to-door resilience. Joey lived it. He understands hustle from the ground up — literally.
⛪ The LDS Church
Years inside one of the most organized, mission-driven communities in American religious life. Joey absorbed the culture, the discipline, the door-knocking, and the deep sense of purpose that comes with it.
🏆 Successful Outcomes, Both
Two wildly different worlds. Same result: Joey came out sharper, more empathetic, and with a richer understanding of how humans organize around belief, mission, and belonging.
Who Calls Joey
He's Built for the CEO-Brained, the Real Estate Obsessed, and the Family Biz Faithful
Joey's people are a specific breed: driven, entrepreneurial, slightly too confident, and — if they're being honest — carrying a handful of blind spots the size of a duplex. Sound familiar? Good. You're in the right place.
Is This You?
The Real Estate Investor
You've got deals in three markets and a spreadsheet that would make a CPA weep with joy. But somewhere between acquisitions, the personal stuff got deprioritized. Joey fixes that without touching your cap rate.
The Ambitious CEO
You move fast, you think big, and you occasionally bulldoze people who love you. Joey doesn't slow you down — he helps you steer. There's a difference, and it matters enormously.
The Family Business Owner
The business works. The family dynamics… work-ish. Joey has a talent for walking into that tension and helping everyone realize the business and the family can actually want the same things.
How It Works
The Joey Poppins Experience (In Order of Chaos)
It's not a program. It's not a curriculum. It's a relationship built over time — one honest conversation, one well-timed laugh, and one uncomfortable-but-necessary observation at a time. Joey pops in. Joey pops off. You leave different. That's the whole deal.
The Long Game
20 Years and Counting — Because Good People Stick Around
Here's what separates Joey from every other coach you've hired, forgotten, and accidentally unsubscribed from: he actually stays in touch. Not in a newsletter-you-delete kind of way. In a "hey, I've been thinking about that thing you said in 2019 and I have a follow-up" kind of way.
Over two decades, Joey has maintained relationships with founders, families, and operators through their peaks, valleys, pivots, and occasional spectacular implosions. He remembers. He shows up again. And somehow, the timing is always weirdly right.
Built on Longevity
Not a one-and-done workshop. Joey's impact compounds over time — each visit builds on the last, creating a relationship that deepens as your business and life evolve.
Occasional, Intentional
Joey doesn't hover. He pops in when it matters. The occasional nature of it is part of the design — distance creates perspective, and perspective is exactly what he brings.
Genuinely Invested
This isn't a transaction. Joey cares about the people in his orbit — genuinely, weirdly, consistently. That care is the engine behind everything he does.
What People Experience After a Joey Visit
We won't call these testimonials because that feels too formal for something this human. These are just... what tends to happen.
"I came in expecting a pep talk and left having a very productive argument with my business partner. Honestly, best outcome possible."
— Real estate investor, 3 markets
"Joey said one sentence and I didn't sleep for two days. Then I restructured my entire company. So, you know. Mixed feelings, great results."
— Family business CEO, second generation
"He's funny and then suddenly he's not and then you're crying and then laughing again. I cannot explain it but I keep inviting him back."
— Entrepreneur, 4 businesses
The Fine Print
Your Mileage May Vary — And That's Kind of the Point
What Joey Is Not
- A therapist (he's not licensed, he's just wise)
- A yes-man (physically incapable of it)
- A one-size-fits-all solution
- Available 24/7 (he pops in — that's the model)
- Going to pretend your current approach is fine if it isn't
What Joey Absolutely Is
- Funny. Like, genuinely funny — not "business funny."
- Thoughtful in ways that catch you off guard
- Committed to the long game of your growth
- Skilled at pattern interruption and reframing
- Weirdly good at showing up at exactly the right moment
- Someone who will remember this conversation in five years
Ready for Joey to Pop In?
If you've read this far and thought "this is exactly the kind of energy I didn't know I needed" — congratulations. You're already halfway there. The other half involves letting Joey show up, say the thing, and trusting that a little productive chaos is exactly what the doctor ordered.
Reach out. Or don't. He has a funny way of showing up either way.